Take 5 Rewards

A fresh, clean, app-based loyalty program.

Case Study

THE PROBLEM

Driven Brands is an acquisition-based, after-market car care conglomerate. Their suite of brands includes: Take 5 Oil Change®, Take 5 Car Wash®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR® (plus even more small brands).

Driven’s brands are all disconnected from each other because they were each acquired separately. Now, Driven needs to show shareholders that they can deliver a best in class digital experience that unifies their presence through a loyalty program.

THE APPROACH

I joined a team of cross-functional experts during the capstone project of the architecture phase to synthesize the team’s findings into an initial roadmap, then presented it to our C-suite clients.

We got to work building a beautiful app that captured Driven’s ambition, while making the most of their current backend tech stack, including two separate POS systems. We also created a brand new service layer to power auth, store customer data, and manage coupons centrally.

THE SOLUTION

An iOS and Android app built in React Native that does more than deliver discounts to loyal customers, it rewards them for being good car parents. The digital experience personifies their car, gives them money-saving tips, and provides a compelling tier progression system that incentivizes more frequent visits.

THE IMPACT

  • Rolled out to 17 store locations and counting, in concert with ops

  • 1500+ completed registrations across 4 stores in the first month

  • 90%+ registration rate from new user to full enrollment

  • Program members spend 28% more at wash locations and $7 more per ticket at oil locations

Download App

Promo Video

Walkthrough Video

Screenshots

 

REVIEW FROM THE TEAM

“Spencer joined the Driven team while we were in a state of flux - the client was unclear on what they wanted and the team was struggling to keep up with a changing mandate, a tight timeline and a huge deliverable tied to our new products. Spencer was able to very quickly get himself up to speed on the client context and work done to date. He was able to align the Huge teams - design, strat, tech, and data - to build a coherent point of view and a plan to execute against it.”

— Katherine Jones-Siemsen, VP Commerce